PavelAndreev.org

I redesigned the landing page of PavelAndreev.ORG, a multi-country fundraising platform, as a clean, warm, trust-focused destination for paid traffic, with one goal: getting visitors to start a campaign. Working to a tight deadline, I simplified the existing visual direction into a white-background layout built around real people and their stories, created a light visual identity (warm green, cream and orange palette, Cyrillic- and Latin-ready typography), and designed all 12 sections mobile-first before adapting them to desktop in Figma. The system uses variables and reusable components, with generous spacing so the layout holds up across languages, and it was delivered with developer handoff documentation. Mockups by Mockuuups Studio